WHAT'S YOUR ONE THING?
Behind every successful brand, is a single idea
that distinguishes it from the crowd.
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target audience—inspiring action and driving quantifiable results.
If you don't define your brand, everyone else will.
When a brand isn't making the splash it should, chances are its foundational story has lost its oomph. A brand might look great at first glance, but without a strong positioning — it doesn't stand a chance. When positioned correctly, a brand remains relevant, meaningful and memorable over time.
Assessment
We'll roll up our sleeves and thoroughly analyze your brand and its competition. Then we'll create a report of its strength and weakness, and provide critical feedback and suggestions to help you achieve brand success.
Brand Story
We'll define and distinguish your brand from the maddening crowd and create the powerful language critical to its growth. This positioning statement will serve as the foundation for all of your marketing, advertising and PR communications going forward.
Campaign Ideation
Leveraging our research along with the foundational brand story we create for you, we'll ideate and propose three distinct campaigns — including art direction and copy (headlines, sub-headlines and body copy)
Implementation
Whether you hand off implementation and production to another agency, have us train and oversee your internal team, or have us do it all for you — we'll do what we can to ensure your campaigns are properly built and ready to launch.
THERE'S A SCIENCE TO THIS STUFF,
AND WHEN YOU PLAY BY THE RULES GREAT THINGS
HAPPEN.