Behind every successful brand is a single idea
that distinguishes it from the crowd.
A brand is everything from the story it tells and the promises it keeps, to the ideas it ignites and the emotions it inspires. Properly managed, a brand is able to increase its impact and remain memorable over time. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target audience—inspiring action and driving quantifiable results.
THERE'S A SCIENCE TO THIS STUFF,
AND WHEN YOU PLAY BY THE RULES GREAT THINGS
HAPPEN.
If you don't define your brand, everyone else will.
When a brand isn't making the splash it should, chances are its foundational story has lost its oomph. A brand might look great at first glance, but without a strong positioning — it doesn't stand a chance. When positioned correctly, a brand remains relevant, meaningful and memorable over time.
Assessment
We'll roll up our sleeves and thoroughly analyze your brand and its competition. Then we'll create a report of its strength and weakness, and provide critical feedback and suggestions for your brand's success.
Brand Story
We'll define and distinguish your brand from the maddening crowd and create the powerful language critical to your brand's growth. This document will serve as the foundation for all of your marketing, advertising and PR communications going forward.
Campaign Ideation
Leveraging our research along with the foundational brand story we've created for you, we'll generate three separate campaigns that will include defined themes and communication channels, art direction, and copy (headlines, sub-headlines and body copy)
Implementation
Whether you would prefer to hand it off implementation and production o another agency, have us train and oversee your internal team, or have us do everything—we'll do what we can to ensure your campaigns are properly executed and ready for launch.
