A brand embodies everything from the story it tells and the promises it keeps, to the ideas it inspires and the emotions it ignites. Properly managed, a brand is able to increase its impact and remain memorable. When positioned successfully, a brand develops affinity, trust and allegiance in the heart and mind of its target audience—inspiring action and driving real results. That's where we come in.
But you'll call it stupid smart.
When positioned correctly, a brand remains relevant, meaningful and memorable over time. And when it isn't growing as predicted, it comes down to one thing:
a weak positioning.
Sure your brand might ‘look’ great at first glance, but without a strong positioning — it doesn't stand a chance in the marketplace. Instead of pouring more money into marketing and adverting schemes hoping something will stick, let us assess your brand and build the affinity, trust and allegiance it needs to thrive.
If your brand isn't properly defined, everyone else will do it for you.
If your brand isn't making the splash you'd like to see, chances are your brands 'positioning' (or 'brand story') has lost its umph. We'll define, distinguish and differentiate your brand just as nature had intended, so you'll have the blueprint you need for all of your advertising and marketing initiatives in perpetuity. Yippe-i-o-ki-yay.
We'll hone in and define the essence of your brand, distinguish it from the competition, and establish the relevant and meaningful language that resonates with your target audience.
Everyone can participate in this all-hands-on-deck afternoon of intensive exploration and discovery. This is a creative session where there are no wrong answers. You'll learn all about the science of decision-making, what makes a brand tick and what it takes to create the foundation critical to its growth. No prep required, just a willingness to scribble and duke it out.
YOU CAN POUR ALL YOUR MONEY INTO CLEVER MARKETING SCHEMES. OR, YOU CAN SHORE UP YOUR BRAND POSITIONING AND
GROW LIKE GANGBUSTERS.