BRAND STORIES

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Vaseline

When a swanky Connecticut agency was losing ground with Vaseline, they called Jump in as backup. Seven hours later we were sitting in front of Vaseline out-pitching the agency. We went from jump seat to Racer X  by milk and cookie time.

Vaseline's 'My Skin is Amazing’ ad campaign went global. 

  • From Dry to Amazing In Just Five Days

  • Arm Your Skin

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SeaCare Health

Talk about the elixir of life. Rumor has it, when you regulate the immune system, the body becomes a disease-fighting machine. Seacare can’t say this, but we can: This stuff is a panacea for most everything (we’ve read the clinic trials). Jump was commissioned to reposition and launch them into the stratosphere. Noted. 

 
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Heineken

Heineken needed some ideas for their new mini CO2 Technology kegs and commissioned Jump to create their Good-Bye/Hello Heineken campaign which aired across broadcast and interactive channels.

  • Good-By Yesterday. Hello Heineken

  • Good-Bye Foam. Hello Heineken

  • Good-Bye Cruel World. Hello Heineken

 
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Panasonic

Panasonic had a new on-board off-brand, brand, for in-flight entertainment and needed a new @Altitude ad campaign to go with it. We obliged, and the campaign was splattered across airports coast-to-coast.

  • Be Free

  • Do you sky-fi?

  • Surfing @Altitude

 
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American Movie Classics

AMC needed some fresh ideas, so Jump created a series of TV spots and slogans they're still using today.

  • Have We Got A Movie For You

  • The Way Movies Were Meant To Be

  • Hollywood Like You Remember It

  • We’ll Take You Back

 
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Amazon

One of NYC's largest PR firms had a tough time selling the new media guide for Amazon's consumer electronics online store. They called Jump in to shore-up the positioning and create a multi-channel campaign (print, electronic, broadcast). The results: Our campaign generated Amazon's highest earnings in the category at the time.

  • Come in from the confusion

 
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KIWI 

Kiwi needed a re-boot (ha) and our new positioning for Kiwi highlighted the rich and famous by their iconic characters, and ordinary Joe's from the ankles down doing everyday activities: dancing, working, ransacking, etc. Our campaign took off like gangbusters.

  • Do You Kiwi?

 
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Cadbury Schweppes 

Everyone loves candy in those cool tins, but when it came to La Vie Bonbons and Vichy mints, sales had dropped off a cliff. Turns out consumers weren’t buying because shopkeepers weren’t stocking their shelves. After repositioning their advertising to the shopkeeper, revenues went from bleak to sweet in minutes. ​

  • For Tongues in Every Flavor

  • Lick a Vichy Today

  • Stock Up

 
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MasterCard

When a New York agency couldn’t please their biggest client, they brought Jump in to make heads of tails. We shored up the positioning of several of MasterCard's new student products, created their collateral, and saved the day.

 
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PG & E

You never saw anyone more grateful than PG&E when we agreed to help them out in the midst of the Erin Brockovich aftermath. They needed some good PR that promoted their good-works. We wrote a spot for their Solar Schools program promoting renewable energy (CBS). Whew. 

 
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Mars Chocolate

Mars Chocolate was looking to reposition themselves. After an intensive search and rescue mission, we repositioned their origin story to speak to the universal affinity we have for chocolate, and went on to write their ‘For the Love of Chocolate’ interactive campaign. Yum. 

 
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Del Monte

Del Monte was looking to produce a new commercial for their Fruit Chillers. We wrote several TV spots for their 'Mommy Time-Out' campaign highlighting humorous cure-all remedies for humorous household calamities. 

  • Customer Satisfaction Line

  • Game Closet Chiller-gram

  • Same Time Tomorrow

 
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American Express

Amex needed an ad campaign for their new Open charge card. Our 'Open for Business' campaign was a success and launched across print and interactive channels.

  • Limitless

  • Open for Business

  • The Power of No

 
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Martha Stewart

After writing a print ad and commercial for Martha, we named here Everyday Paint line. For inspiration, we used used the indigenous wildlife from her three homes (city, country, sea) to create the color palette to name her Every Day Paint line.

  • You can find them at Sears or K-Mart, but you can take them anywhere.

 

POSITIONING A BRAND REQUIRES INNOVATION AND IMAGINATION AND THE COURAGE TO FOLLOW THE 

RULES.