​EXPERTISE

one

STRATEGIC BRAND POSITIONING

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Brand Assessment: review + report brand's strengths and weaknesses

Strategic Brand Positioning: foundational brand story

Campaign Ideation: series of advertising campaigns based off of brand positioning

Ideation Session: corporate boot camp for brands and their people

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two

MARKETING, ADVERTISING

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Advertising: print, broadcast (tv/radio), outdoor, point-of-sale, interactive

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Websites: design, content, navigation, SEO, social media 

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Marketing: brochures, sales aids, postcards, emails, videos

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three

COPYWRITING, EDITORIAL

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Agency: advertising, marketing, PR campaigns

Corporate: newsletters, blogs, corporate communications

Speechwriting: dignitaries, key note, executives

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PR: press releases, events, media kits

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BRANDS PAST + PRESENT

Cadbury Schweppes Campbell Soup DelMonte Upfield Heineken Mars Panda Licorice Unilever Vichy Mints AMC Channel Beijing Olympics Maccabi Games Expedia Food Network Hallmark Channel Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Wagner Swimming Pools, Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association MaryCare United Way United Nations Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Civitas Janssen CarePath Evexia Johnson & Johnson LifeCare Life Extension Novo Organon Pfizer SeaCare Teva Pharmaceuticals Upjohn Wyeth Cisco eIQ Networks IBM PG&E SeaCare USA Sieble Systems UV Defense Vivid Cloud University of Bridgeport Harvard Motivations CEU Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank First County Bank deFacto Global GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn New York Times Pequot Press Ziff Davis

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