
Anyone can make a paper airplane,
but can they make it fly?
EXPERTISE
STRATEGIC BRAND POSITIONING
Brand Assessment: review + report brand's strengths and weaknesses
Strategic Brand Positioning: foundational brand story
Campaign Ideation: series of advertising campaigns based off of brand positioning
Ideation Session: corporate boot camp for brands and their people
MARKETING, ADVERTISING
Advertising: print, broadcast (tv/radio), outdoor, point-of-sale, interactive
Websites: design, content, navigation, SEO, social media
Marketing: brochures, sales aids, postcards, emails, videos
COPYWRITING, EDITORIAL
Agency: advertising, marketing, PR campaigns
Corporate: newsletters, blogs, corporate communications
Speechwriting: dignitaries, key note, executives
PR: press releases, events, media kits
BRANDS PAST + PRESENT
Cadbury Schweppes Campbell Soup DelMonte Upfield Heineken Mars Panda Licorice Unilever Vichy Mints AMC Channel Beijing Olympics Maccabi Games Expedia Food Network Hallmark Channel Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic SecureRF Ethan Allen Lutron Martha Stewart Wagner Swimming Pools, Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association MaryCare United Way United Nations Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Civitas Janssen CarePath Evexia Johnson & Johnson LifeCare Life Extension Novo Organon Pfizer SeaCare Teva Pharmaceuticals Upjohn Wyeth Cisco eIQ Networks IBM PG&E SeaCare USA Sieble Systems UV Defense Vivid Cloud University of Bridgeport Harvard Motivations CEU Thomas College Zicklin School of Business American Express Bank of Westport BPD Bank Citibank First County Bank deFacto Global GE Capital Greenwich Associates MasterCard New Provident Bank Reuters AAA Affinia Hotels LinkedIn New York Times Pequot Press Ziff Davis
Favorite brand stories. CLICK