​EXPERTISE

one

STRATEGIC BRAND POSITIONING

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Brand Assessment: review + report brand's strengths and weaknesses

Brand Story: foundational positioning statement 

Campaign Ideation: advertising campaigns across all communication channels

Nomenclature: tag lines, slogans, brand + product naming

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two

MARKETING, ADVERTISING

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Advertising: print, broadcast, outdoor, point-of-sale, interactive

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Websites: design, content, navigation, SEO, social media 

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Marketing: brochures, sales aids, postcards, emails, videos

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Corporate: newsletters, manuals, proposals, corporate communications

Speechwriting: dignitaries, key note, executive

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PR: press releases, events, media kits

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three

COPYWRITING, EDITORIAL

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Agency: advertising, marketing, PR campaigns

Corporate: newsletters, blogs, corporate communications

Speechwriting: dignitaries, key note, executives

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PR: press releases, events, media kits

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BRANDS PAST + PRESENT

Cadbury Schweppes Campbell Soup DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield AMC Channel Beijing Olympics Expedia Food Network Hallmark Channel Maccabi Games Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association New York ACS United Way United Nations Allergan Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Johnson & Johnson Life Extension Novo Organon Pfizer SeaCare USA Teva Pharmaceuticals Upjohn Vaseline WebMD Wyeth Cisco IBM PG&E Sieble Systems VividCloud University of Bridgeport Harvard Thomas College Zicklin School of Business American Express Banco Popular Citibank First County Bank GE Capital MasterCard Reuters Affinia LinkedIn Civitas New York Times Pequot Press Ziff Davis 

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